The finishing is the hardest part.

It’s also the part Texas Tech still hasn’t learned to do. The Red Raiders had a number of solid stretches Wednesday night against Oklahoma, keyed by talented freshman point guard Josh Gray, but they couldn’t make plays when they needed them most in an 86-71 loss to the Sooners.

It was the seventh straight loss for the Red Raiders, who fell despite a career performance from Gray. The dynamic guard poured in a career-high 26 points to go along with five assists, four steals, four rebounds and just one turnover.

Time and time again in the second half he attacked, shooting life into a Tech offense that scored more than 70 points in a Big 12 Conference game for the first time since 2011.

But Oklahoma, led by Steven Pledger (22 points) and Romero Osby (21), hit key shots down the stretch to hold off the Red Raiders.